What is UI and UX Design? Why You Need UI/UX Designer in Sweden?

September 6, 2019

what is ui and ux design

Design is a wide stream of subjects and is not limited to graphic design only. “I am a Designer” if someone says that, it is not actually clear what he do day to day.

There are many roles of designers like graphics design, textile design, interior design, fashion design, print design and more.

At the very basic level, the user interface (UI) is the series of screens, pages and visual elements – like buttons and icons – which help user to interact with a product or service.

User experience (UX) is the internal experience that a person has when they interact with every aspect of the product or service.

If you are not sure, “what is UI and what is UX and what is the difference between them?” In this article we will dig a little deeper to make you clear about the difference between UI and UX.

What is UX?

User Experience (UX) is evolved as a result of the improvements to UI. Once there was something for user to interact with, their experience whether it is positive, negative or neutral, how the user feels about those interactions.

Let me explain who created that term. Cognitive scientist Don Norman is credited for that term, “User Experience” back in early 1990’s when he worked at Apple and define it as follows:

“User Experience encompasses all aspects of the end-user’s interaction with the company, its services and its products.”

That is a broad definition that could encompass every possible interaction a person could have with a product or services – not just a digital experience.

Knowing who the target customers are, and how to make their experience with your product the most delightful and most rewarding, it can be, is the responsibility of UX design team. As such “functionality”, “usability” and “user adaptability” ranks high in their priorities for the product.

This theory applied to anything, but the UX designers are generally focused on development of digital products.

Here are the responsibilities of UX designer which clear more things to you:

Strategy and Context:

  • Competitors Analysis
  • Customers Analysis
  • Product Strategy
  • Content Development

Wireframes and Prototyping

  • Wireframing
  • Prototyping
  • Testing/Iteration
  • Development Planning

Execution and Analytics

  • Coordination with UI designers
  • Coordination with Developers
  • Tracking goals
  • Analysis and Iteration

The aim is to connect business goals to user’s needs through a process of testing and refinement to satisfy both sides of the relationship.

What is UI?

User Interface (UI) is anything a user may interact with to use a digital product or service. This includes everything like fonts, colors, images, buttons and forms. Everything related to design and visible on the screen which is used to attract user.

UI is like the bridge that gets us to the other side of where we want to go. And UX is like the feeling when we appear there.

Everything related to visual look is designed by UI designers for the apps and websites.

UI Designers jobs includes the following:

Look and Feel:

  • Customer Analysis
  • Design Research
  • Branding and Graphics Development
  • User Guides

Responsive and Interactivity:

  • UI Prototyping
  • Interactivity and Animation
  • Adaption to all screens sizes
  • Implementation with Developer


Something that looks great but is difficult to use is exemplary of great UI and Poor UX. While something very usable but looks terrible is the exemplary of great UX but poor UI design.

For making a successful App or website, you have to work on both UI and UX designs.

We at CodeLedge, offer both UI & UX design services, our UI designers offer great User Interface (UI) Designs and our UX designers makes the excellent user experience (UX).

Here is a complete guide for hiring a UX/UI Designer.

We are very experienced and have great knowledge of both UI and UX Designs to make your apps and websites more successful. Let us make your website a great user experience for your customers.

Email us at hi@codeledge.com or get a quote from here.

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