There’s been a lot of news recently about Local Service Ads (LSAs), Google Guaranteed, and Google Screened.
New industries included, changes to the platform, and other updates provoked PPC Expert Navah Hopkins to reply:
“Just what are these local service ads and how do I get the green checkmark?”
Local Service Ads are pay per lead, not click: you’ll have the option to bid on a per lead basis instead of paying for clicks that don’t transform into engagements with your intake team.
Local Service Ads are energizing because:
A lot less expensive than traditional click to call PPC (normal monthly budget of $5,000 versus $15,000+)
Pay per lead: you just pay for calls that last at least 2 minutes
A significant ranking factor is the amazing experience you give your clients, making everything fair for firms large and small to win.
Local Service Ads are extraordinary for local SMBs with customer support senses and an adoration for phone leads.
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