Facebook pixel is a business tool offered by Facebook to monitor conversions on your website as a part of your Facebook ads, it target audiences, and provide insight into how users engage with your content.
The Facebook Pixel is a piece of coding provided by Facebook that you implement on your website, it is for enabling you to analyse sales from Facebook ads, automate advertising, build target audiences, and also target people who may have already connected with your website.
Face Pixel works by dropping the cookie that will store visitors to your website, so that they can be reached afterward, which is also known as re-targeting.
When you advertise to re-target your website users, you can also use Facebook Pixel to monitor the activity of the returning user. That will help you to find the most successful ads, and allow you to reach the relevant audiences.
Still not sure, where to go? Here are some of the reasons which let you thinking about installing Facebook Pixel.
You can develop and execute the Facebook Pixel from the ads manager.
Note: There is only Facebook Pixel per account, you can use different pixels by adding events for related pages. Use the Pixel Helper, that tool will help you to verify your Facebook Pixel.
When your Pixel is created, than you just have to follow few more steps to install it on your website.
You want to send the installation instruction to the developer. Go to Pixel tab in you ads manager, select set up Pixel and then “email to developer”.
You have to go to your website’s header file and place the code before </head> tag in your header file.
You can test the Facebook re-targeting Pixel, press send test traffic button and wait for a while. If you don’t get any response then make sure your pixel code is placed correctly.
If you are still facing the problem, feel free to contact with us here. We are ready to help you.
After you’ve completed the procedure, you Pixel will be ready to go. And if you can also power up the Pixel for much more features. If you don’t know how to do that, email us at firstname.lastname@example.org , we are ready to help.
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