What is Brand Awareness? Why is Brand Awareness Important?

October 9, 2019

What is brand awareness and why is it important

In this modern fast growing world of large enterprises and brands, it is very difficult for small businesses to thrive. If you are a small business and want to make a strong impression on your target audiences, than you have to come with the best brand awareness strategy.

It takes 5-7 brand impressions before someone remembers and recognizes a brand. Boost your brand awareness with a successful brand awareness strategy.

What is Brand Awareness?

Brand awareness is the degree of which consumers are familiar with the distinctive qualities or images of a brand.

For successful brand awareness, you have to embed yourself to the people lifestyle and habits. Let’s take the example of the success of the Apple. People always wait for the releases of newest brand and buy it on the first day of release. That is the ultimate customer loyalty.

Your brand’s ultimate goal is to turn your potential customers into the customers who don’t think twice before making the decision.

What is brand awareness and why is it important

Why Brand Awareness is Important?

Brand awareness is the most important thing, when someone launches the brand. If the customers don’t know and trust your brand, your business is going toward the loss.

Build Trust

Brand trust is key of your brand success. People rely on research and reviews and opinions before making the purchase with a new company. Once you have established a trusting relationship with your customers, they will not think twice before making a purchase with your brand.

That trust turns to loyalty after that. According to a survey, 94% of all customers are more likely to be loyal with a brand when it offer full transparency.

Create Associations

Brand awareness associates actions with specific services or brands. Like if someone says that they are going to look up something, they often mean to say that “I am going to Google it”.

Why Google? Because Google is a very trusted search engine that generated 63.2% of all core search queries in the United States (US) in the month of July.

Build Brand Values

Brand values are always evaluated by the overall perception of the brand and with customers experiences opposed to the products or services.

Brand awareness is the foundation of brand equity. It can be established and maintained by consistently building brand awareness by promoting the positive reviews of the people about your brand.

Always promote the positive feedback of your clients, it is very helpful is creating the brand awareness and building the trust among your customers.

We at CodeLedge, provide fully professional brand development services. We know how to create the best brand awareness strategy for your brand. Ask us for the help here.

Starting a brand is easy, but it is very difficult to make that brand stand in the competitive world. But nothing to worry about, all you have to do is to choose the right company for doing your branding.

CodeLedge is a well experienced company, who work on many projects and made many brand successful by implementing the best brand awareness strategies.

Share the details of your brand with us and we will offer you the best possible solution. Email us at hi@codeledge.com or Get a quote from here.


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