Want to make a strong impact and engage the audience better? The best way is to add visuals to your content.
Things like infographics are the visual content you need to add to your content to make your content look more attractive. But the question here is how can you make your infographic stand out among the rest?
An infographic is a collection of imagery, graphs, and minimal text that gives an easy-to-understand overview of the topic.
In simple words, an infographic is a graphic – either an image or a long webpage – that indicates data in the form of graphs and charts.
It has minimal text but structured in a way that is easy to understand. As the word infographic is the merger of the words information and graphics.
Creative and well-designed infographics plays a vital role in educating and engaging your audience.
There are many types of infographics, each defined by their purpose, the content used in them and by the story they are telling. These are the common types:
Data visualizations include data points, possibly results from a survey or a trends that have been identified.
Data viualizations are trying to make data more visual, easy to understand, and ultimately retain, as shown by their name.
Information design doesn’t mean it always include data or charts or graphs but instead organizes concepts to tell a story.
For example, information design is used in timelines and flow charts.
Editorial infographics are often used by publications and have lengthy design then the normal design. It may have more copies of design like in newspapers, As in New York Times newspaper, data points are mixed with graphics and long form of text to tell the story.
The first step of creating a great infographic is knowing what data will support your infographic early on will help you to craft a better story.
Doing a heavy research online and conducting a study online will help to gather data for your design.
Proprietary data is often an untouched resource and helps a lot in getting you started.
Taking advantage of your customer data about their success stories and failures, will make your story more unique.
Famous names always pays off. If you got a great compliment from an industry expert, include it. It will help you gaining more trust from the audience.
Avoid making the mistake of getting something that the industry expert didn’t say. Make sure to confirm your sources, whether they are true or not.
If you find a quote on someone blog and they don’t mention that quote source, then di a little deeper. Find where exactly that is said and mention that source.
Always mention a credible source, so that you will not be blamed of spreading the false news or statement.
To confirm that your source is accurate or not, ask the following questions:
Your research is very important, but you story is what will keep people engaged. Make sure you use images with your data to make it more clear and valuable story.
Here are final takeaways for you to improve your infographic:
We at CodeLedge, offer the creative info-graphic designs services in Sweden. We are a very experienced team of professionals and have great knowledge of creating the unique and eye catching infographics.
We do our research and follow the latest trends to create the master pieces for our customers.