What GoogleBot is Doing to Shopping Carts and Why?

July 7, 2020


In spite of normal impressions about this topic, Google isn’t crawling and adding products to random shopping carts. This is what’s truly going on.

What’s truly going on is that traders who participate in Google Shopping (or Google’s back-end for sellers the Merchant Center and Shopping promotions) consent to have their sites crawled, including their shopping cart.

As indicated by the Merchant Center Terms of Service:

“If the content you submit contains URLs or similar content, you grant Google the right to access, index, cache or crawl the URL(s) and the content available through such URL(s), or any portion thereof.

For example, Google may utilize an automated software program to retrieve and analyze the websites associated with such URL(s).”

The motivation behind this is to keep the Google Shopping a dependable spot for purchasers to shop by getting rid of the terrible merchants.

In addition to crawling the shopping cart, Google additionally requires participating merchants to allow Google to crawl their shopping landing pages.

Blocking Google from the landing pages by using the robots.txt can cause that shopping page to be disliked for Google Shopping advertisements and their Merchant Center, as per Google’s help pages.

“Users expect that the information on your landing pages matches what is shown in your Shopping ads. To ensure this seamless user experience we perform automated quality and policy checks on product landing pages. These checks require us to download the landing pages with Google’s crawling system.”

For instance, one of the rules that Google authorizes is distortion of the merchants or the products.

Instances of issues Google is checking for are:

  • “Failure to clearly and conspicuously disclose the payment model and full expense that a user will bear before and after purchase
  • Failure to clearly and conspicuously disclose all related conditions before and after purchase
  • Promising products or promotional offers that aren’t available for users
  • Making false statements about your identity, qualifications, or the promoted product
  • (such as falsely claiming to be a certified reseller or using a brand name to promote another product)
  • Using false claims or claims that entice the user with an improbable result (even if this result is possible) as the likely outcome that a user can expect
  • Falsely implying affiliation with, or endorsement by, another individual, organization, product, or service”

These are the Facts About Googlebot and Shopping Carts

Google isn’t adding items to the shopping carts of irregular merchants.

Google is trying and adding items to the shopping carts of merchants who take an interest in Google’s shopping, merchants and Shopping Ads services.

Each vendor who takes an interest in those Google programs consents to that sort of crawling, as agreement is required for participation.

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