Twitter is Adding New Context Feature to Trending Topics

September 4, 2020
Twitter is adding new context feature to trending topics

Twitter is adding new context feature to trending topics

Twitter is going to assist users with finding why certain topics are trending by adding context with a representative tweet.

The organization says people should have the option to quickly understand why something is trending.

With the way the trending area is structured presently, it’s not always easy why a topic ended up there.

Narratively, I’ve seen many trending topics are brimming with people asking why the topic is trending in the first place.

Actually, Twitter says the inquiry “why is this trending?” was tweeted over half a million times all through the previous year.

To make it more clear why a topic is trending, a pinned tweet and description will show up alongside trends to add context.

“Throughout Twitter, we’ve been working to bring people more context on what’s happening with labels on Tweets and accounts as well as curated pages (aka Moments) and related articles on trends.

To help with this, we’re adding pinned Tweets and descriptions on trends to help explain why something is trending.”

Representative Tweets

This update is designed with the idea that all it takes is the correct tweet to understand why something is trending.

Twitter calls that an agent tweet, and that is what users will discover pinned underneath certain trends.

Just “some” trends will have a delegate tweet pinned to them, not all of them.

Given how quick trending topics can come and go, it is unreasonable to guarantee delegate tweets for every one of them.

Maybe if the entire cycle was computerized that could be accomplished, however there’s a human curation team associated with choosing the correct tweet for each trend.

Twitter is employing algorithms along with its curation team to decide how well a tweet represents a particular trend.

The algorithms are designed to identify representative tweets that aren’t potentially abuse, spam, or posted by accounts “trying to take advantage” of Twitter’s system.

Agent tweets don’t go with most trends though. Just 4 out of the top 10 topics had an accompanying tweet when I checked.

Obviously, that will differ from one moment to the next relying upon what’s trending at that time.

Descriptions coming later

As referenced, Twitter’s plan isn’t just to add representative tweets to trending topics, but a short depiction also.

Twitter users should sit tight a bit longer for that, as descriptions will be turning out later.

“In the coming weeks, you should see brief descriptions added to some trends as well to help add context to the trend. Descriptions will provide straightforward, clearly sourced context around why something is trending.

Descriptions are developed by our curation team and follow their guidelines.”

When Twitter includes the depictions for trending topics, they’ll be added to the mobile application as well as

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