Twitter Introduces New Fleets Feature to Encourage More Tweets

November 18, 2020
Twitter Introduces New Fleets Feature to Encourage More Tweets

Twitter Introduces New Fleets Feature to Encourage More Tweets

Twitter announced another way to tweet called Fleet. Fleet is a temporary tweet that lasts 24 hours then vanishes. The objective is to urge more users to turn out to be less inactive by joining discussions in a way that feels safe.

Fleets to Encourage More Tweets

As indicated by Twitter they have gotten feedback from many users who feel scared by public and permanent nature of tweeting on Twitter. Therefore, Twitter says many tweets are left in draft mode.

There is a marvel in online communities called lurking. In each network there are a lot of users who don’t take an interest. They are called lurkers.

I’ve been a mediator on forums and an owner of an online community since 2004 and the non-posting lurker behavior is a real thing.

As a network head I can see that the quantity of individuals who are passively reading consistently outnumber the quantity of social media members who are effectively posting.

A typical purpose behind the non-posting behavior has consistently been fear of being flamed. The word flamed means to be publicly ridiculed or chastised.

That is the reason it’s normal to see posts via social media that are introduced with the words, “First time banner, kindly be gentle… ”

Posting on social media, even behind a nickname, can be frightening.

Twitter’s new feature acknowledges this wonder by expressing that the reason behind Fleets is to remove the danger out of a permanent and public tweet by making the tweet last for only twenty four hours.

Twitter clarified:

“To help people feel more comfortable, we’ve been working on a lower pressure way for people to talk about what’s happening. Today, we’re launching Fleets so everyone can easily join the conversation in a new way – with their fleeting thoughts.

…Fleets are for sharing momentary thoughts – they help start conversations and only stick around for 24 hours.”

Fleet Was Tested Around the World

As per Twitter, the new feature has been tried in Brazil, Italy, India, and South Korea. The feedback confirmed that it helped users new to Twitter to ease into posting their thoughts and that the amount of tweets by long-term users tended to increase in number.

Twitter attributed the increase in amount of tweets to users feeling greater with this format when sharing thoughts and opinions.

Various Sharing Options

Twitter announced that users can share a variety of media and responses in a Fleet. But unlike regular tweets, Fleets come with additional styling options like a background and a variety of ways to style text.

As per Twitter:

“You can Fleet text, reactions to Tweets, photos or videos and customize your Fleets with various background and text options. Soon, stickers and live broadcasting will be available in Fleets. “

Twitter Fleets Availability

Fleets will be turning out worldwide within the coming days. Fleet will be available on Android and iOS applications. There will be extra features added to the Fleets dependent on user feedback.

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