For the first time users are investing more time in TikTok than Facebook according to information from a new report on app usage.
Application Annie reports that time spent on TikTok is up 325% year-over-year, which implies it’s presently beating Facebook in terms of hours spent per user every month.
Normal time spent is up for essentially every application in each market; however few are up by as much as TikTok.
TikTok ranks in the best 5 by time spent, and the rate at which it grew over the previous year dominates nearly every other application analyzed in the report.
It ranks #1 in the list of top breakout applications in 2020, which ranks applications by growth in monthly active users over the previous year. TikTok is on target to hit 1.2 billion active users (MAU) in 2021.
In social media, the 1 billion MAU club is an elite group of applications comprising of Facebook, Messenger, Instagram, WhatsApp, YouTube, and China’s WeChat. It’s no small deal that TikTok is projected to land itself a spot among these applications before the year is out.
TikTok is in a league of its own when it comes to income, ranking as the #2 non-gaming application as far as consumer spend. While many social media applications monetize through advertisements, TikTok monetizes through promotions and permitting users to purchase digital goods.
To be certain the remarkable growth of TikTok is one the top trends in social media to monitor in 2021. But what else do advertisers should know about?
Mobile Grows 3 Years in 12 Months
Mobile adoption is said to have advanced 2-3 years in the previous 12 months. Downloads of mobile applications hit a new high of 218 billion in 2020, up 7% year-over-year.
Americans spent 8% more time on their cell phone than watching TV in 2020 – 4 hours out of every day on mobile compared to 3.7 hours of TV.
The growth of mobile reinforced the advertisement business in 2020 – growing to $240 billion in mobile ad spend and projected to reach $290 billion in 2021.
Mobile ad placements grew 95% year-over-year in the US. Video promotions saw enormous development last year ago but were outperformed by the growth of interstitial advertisements.
Application Annie’s report shows increase in all categories of applications, such as gaming, shopping, food delivery, and subscriptions streaming services. But along with entertainment and commerce apps, the growth of business applications soared in 2020.
Time spent in business applications grew 275% year-over-year and is required to stay high as companies continue to provide remote working options.
While there’s more information to find in the report, the last set of details I’ll leave you with are related to the growth of YouTube.
YouTube is the top video streaming application by normal time spent per user, and it’s way off the mark. YouTube see over 4x time spent per user compared to the next closest app (Netflix).
Users spend a normal of 23 hours a month watching content on YouTube. For examination, Netflix sees a normal of 5.7 hours per user every month.
As an advertiser, content maker, advertiser, or publisher – the level of audience engagement on YouTube is something that can’t be ignored.
In case you’re hoping to increase your content marketing efforts this year, consider giving more consideration to YouTube thinking about how it can fit into your marketing mix.
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