Snapchat is Paying Users $1 Million Every Day to Promote New Feature

November 24, 2020
Snapchat is Paying Users $1 Million Every Day to Promote New Feature

Snapchat is Paying Users $1 Million Every Day to Promote New Feature

Snapchat is investing heavily in promoting its new Spotlight feature, as much as $1 million every day for users who present the best content.

Spotlight is being described as Snapchat’s response to TikTok as it allows users to make similar sorts of content.

With Spotlight users can make short videos up to 60 seconds long and edit them with creative tools such as:

  • Captions
  • Licensed music
  • Original sound recordings
  • Augmented Reality filters (referred to as Lenses)
  • GIFs
  • Hashtags

Snapchat is naming the feature “Spotlight” because it is designed to feature engaging videos from all users, regardless of the amount of followers or influence they have.

Spotlight will also feature content from users whether or not they have a public profile. Snapchat says in an announcement:

“It’s a fair and fun place for Snapchatters to share their best Snaps and see perspectives from across the Snapchat community.”

To encourage the use of its new feature, Snapchat is paying users a share of $1 million every day for the best content.

Here’s additional about Spotlight, how to use it, and how to potentially earn a cut of the prize cash.

How Can Users Submit Content to Spotlight?

Users can submit content to Spotlight by making a Snap in the standard style.

Next, at the top of the ‘Send To’ screen, there’s a new option to choose Spotlight.

From that point, hit the Send button in the bottom right-hand corner and the content will be submitted.

Users have the option to add topics to their Snap before submitting it to Spotlight, which is recommended so it can be surfaced to people interested in that topic.

How Does Snapchat Curate Spotlight Content?

Snapchat is surfacing submitted content in new section devoted to Spotlight videos. Content is surfaced dependent on users’ individual preferences.

“We focus on serving the right Snaps to the right person at the right time. We do this by trying to understand your personal preferences.”

Snapchat’s algorithm also considers the following components when curating content:

  • Watch time
  • Likes
  • Shares
  • Bounce rate

Before content is surfaced in Spotlight it gets looked into by mediators to guarantee it’s both suitable and engaging.

Snapchat accentuates that Spotlight is an entertainment platform and not a spot for news or overly political content.

How Can Snapchat Users Earn Money From Spotlight Submissions?

Whether cash is earned from a Spotlight submission is determined utilizing a proprietary formula dependent on the number of unique views it gets compared with other content presented that day.

Snapchat notes it’s effectively checking for fraud to guarantee view counts are not artificially inflated.

Income will be paid out to users every day and Snapchat will send an immediate message to notify people who are granted a share of the cash.

Apparently there’s no restriction to how frequently a similar person can earn cash from Spotlight submissions. So users who win can keep submitting content to possibly earn more prize cash.

Snapchat is paying out $1 million every day from now until the end of 2020.

Spotlight is turning out gradually and is accessible first in the following countries:

  • Australia
  • Canada
  • Denmark
  • France
  • Germany
  • Ireland
  • New Zealand
  • Norway
  • Sweden
  • United Kingdom
  • United States

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