Pinterest is improving its Lens camera search usefulness with another ‘shop’ tab in search results full of shoppable pins.
Lens is an element incorporated with the Pinterest application that allows users to search for a particular thing by taking a photo of it.
Simply snap a picture and Pinterest will return a lot of search results with similar looking things. Users can also upload photographs from their camera roll.
Lens search results were recently restricted to regular pins, which implies they might possibly have connected to an item that could be bought.
Now, people with buy plan can direct a Lens search and quickly discover something like purchase, or possibly find precisely the same thing.
Here’s how to use the Pinterest Lens camera to discover items.
To launch the Lens camera, open the Pinterest application and tap the camera symbol on the right-hand side of the search bar.
Next, snap a photo of the thing you need to search for.
On the other hand, you can also upload a photograph from your phone’s camera roll.
After taking or uploading a photograph, Pinterest will return a lot of search results where you can see the new shop tab.
Each shoppable pin connects to the checkout page on a retailer’s site. Pinterest says it just shows shoppable pins for in-stock items.
“Use Lens to shop in-stock products. You can also upload a screenshot you’ve snapped from another app or an older photo from your camera roll – such as artwork, a rug or pillows — and Lens will tell you what it is and where you can purchase it.
Lens can take images from offline or online and show you similar items for sale, from a range of retailers and price points. It’s harder to browse the aisles of your favorite stores these days, but with Lens, you can browse the online catalogs of retailers to discover new products you’ll love.”
This change should profit both customers and retailers, particularly as Pinterest visual search develops more popular with clients.
Compared to this time a year ago there are 3x the same number of visual searches using the Pinterest camera.
That sort of search action could to a significant increase in buys now that there’s a shopping tab in Lens search results.