About 10 years ago, the concept of content marketing was considered as modernity in marketing community.
Now a days, everyone knows the fact that there is no winning without it. About 96% of the successful content marketer have starting believing that providing valuable content to their visitors makes their company gain reliability as a trusted resource.
Every business needs a well researched content marketing strategy. But it is not easy to wipe out latest, relevant and informative content on a regular basis.
This is the point where we need Content Curation. It is a great way to fill the bare and keep your visitors engaged while you are focus on creating and promoting original content.
Here are some the best tools to help you out with the content curation.
Pinterest is social media platform which can help you in visual content discovery. Users can use this platform to search and find content related to different niches like marketing, health, fashion, food, travelling, and many more.
Once you found the content you are looking for, you can pin that content to you boards which can be private, public or shared.
As a part of your content curation strategy, you can create a free Pinterest account and start pinning your relevant content which your audience likes to your own boards.
Pinterest also allows you to follow other boards that can help you with new ideas and inspirations from other brands that have similar target audience as yours.
Scoop.it allows you to discover the most relevant content, based on topics you are searching and share them directly on your social media. It also suggest complementary topics and other related users to follow for inspiration.
With the free version of Scoop.it, you can create one topic page with 50 Scoops per page.
Their paid plan starts from $14.99 per month and allow you to:
Feedly is a great content curation tool that allows you to read through your favorite websites, blogs, news sites, YouTube channel and save the content for later, or you can share them on your social media.
What you need to do is to search for sites you want to follow and add them to your own feedly account. After this you can browse these feeds from a single platform.
With the free version of feedly , you can create three feeds, three boards, and have hundred sources.
In its paid version you are enable to use more advanced features like:
Curata’s intelligent software scrub the web and uses your keywords, shared content, authors and blog sources to collate highly relevant content for you from various blogs, websites and social media.
Curata use machine learning to purify its results over time based on the content you share.
You can utilize its browser plugin to add content to your curated records while perusing the web.
It additionally enables you to tweak your messages and imagery when you share curated content over your social media.
While content curation can be a brilliant add-on to your content marketing technique, it’s imperative to not trifle with it.
Make sure to curate content that is auspicious, newsworthy, and relevant for your target audience.
Additionally, guarantee that the sources you utilize are valid and respectable. This will enable your content to perform better and assist you with picking up reliability.
Utilize your very own personal insights to enable your users to understand why the content you’re sharing may be important for them.