LinkedIn is Launching an Instagram-Like Stories Feature

March 2, 2020
LinkedIn is Lunching an Instagram-Like Stories Feature

Social Media Marketing Sweden

LinkedIn confirmed that it will soon have the feature same like Instagram, Facebook, and Snapchat of including your own stories.

Pete Davies, head of content products at LinkedIn, tell the community that stories are right now being tried with an end goal to start more conversation on the network.

“We’re never done meeting our members where their voices are. Last year, we started asking ourselves what Stories might look like in a professional context. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.”

That brings up the issue of how the merriment of stories would translate to a professional social media network like LinkedIn.

Davies recommends that, since numerous connections at work are carefree in nature, stories would be a suitable fit for LinkedIn.

“Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in the hall are similarly ephemeral and light. The same holds true for cubicle and coffee shop banter around the world: sometimes we want a way to just make a connection, have a laugh with our colleagues and move on.”

LinkedIn Stories are being tried inside, with plans to test the new feature with genuine LinkedIn users in the coming months.

Davies shares what the company has found about using stories in an expert setting:

“… the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?””

Davies additionally raises the way that there’s an entire generation growing up utilizing stories as their favored strategy for online correspondence. In this way, it might be said, LinkedIn is future-sealing itself for tomorrow’s age of experts.

Whether individuals will really utilize stories on LinkedIn is another inquiry entirely. We’ll discover when this component turns out to users in the coming few months.

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