Google affirmed an update influencing local search results has now completely revealed, a procedure which started at the beginning of November.
In what’s been known as the November 2019 Local Search Update, now Google is applying neural matching to local search results. To clarify neural matching, Google points to a tweet published earlier in 2019 that portrays it as a super-synonym system.
That implies neural matching enables Google to better understand the meaning behind queries and match them to the most relevant local businesses – even if the keywords in the query are not specifically included in the business name and description.
“The use of neural matching means that Google can do a better job going beyond the exact words in business name or description to understand conceptually how it might be related to the words searchers use and their intents.”
As such, some business listings may now be surfaced for questions they wouldn’t have appeared for preceding this update. Ideally that demonstrates to be something to be thankful for.
Google takes note of that, although the update has finished rolling out, neighborhood query items as they are shown now are not unchangeable using any and all means. Like normal web search, results can change after some time.
Google has not expressed to what extent local search results will be affected by this update, however it was affirmed this is a global launch across all countries and languages.