Google’s yearly list of top trending searches shows what the world went to Google for during one of the most historic years on record.
“2020 was the year we asked “why?”” – Google states in the introduction to its report.
People asked “why?” like never before as they searched Google for answers to all type of questions, which you’ll find in the following section.
Users broke records for many times “what day is it?” was searched for in a year. Searches for recipes also hit a record high.
Most importantly, Covid is the subject at the top of everybody’s mind. Huge numbers of the top searches reflect how people are adjusting to the new normals of daily life.
Google’s report looks at trending topics across search, news, people, how-to’s, virtual exercises, and more. The information can be seen worldwide or separated by 70 different countries.
Here you’ll discover highlights from the top trending searches lists in the USA and around the world.
First we should take look at the general top searches in USA. To nothing unexpected, corona virus 3 out of the top 5 spots.
Next we should take a gander at the kinds of data people are looking for. Google is getting more granular this year by separating its ‘how-to’ search information into various categories.
There’s now categories for beauty how-to’s, how to donate, how to make, how to help, and how to style.
Exploring the “how to make” category you can see how individuals are searching for ways to remain protected by making materials at home.
The top beauty how-to’s also delineate how individuals are adjusting to getting along more things at home. Also, there’s a not irrelevant measure of individuals looking for how to wash their hands.
Showing individuals how to get things done at home, particularly things they previously would have gone out for, feels like a solid category to make content around right now.
Google presented another new category of top searches this year for “virtual” terms. As all in-person activities go virtual, this is what individuals are searching for most.
A gander at the top searches in the “… during Covid” category shows that individuals were searching for approaches to gain financially from the pandemic. Others were searching for better approaches to do standard things, and others were simply looking to get jobs.
Ultimately, we should take a gander at the previously mentioned “why” category, which saw record search volume this year.
There’s numerous less categories of data available for the global searches portion. Here’s a glance at some of the more interesting ones.
See the full set of data here.
Is there anything else 2020 than introducing the information in story design? Since Google’s proceeded to do that too.
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