Google Webmasters Rebrands As ‘Google Search Central’

November 12, 2020
Google Webmasters Rebrands As Google Search Central

Google Webmasters Rebrands As Google Search Central

Google Search Central is the new Google Webmasters following a change in branding that also comes with a new sidekick for Googlebot.

In a blog post clarifying the change, Google says the term “Webmaster” is being phased out because it’s dated and declining in use.

“A user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. They’re more likely to call themselves Search Engine Optimizer (SEO), online marketer, blogger, web developer, or site owner, but very few “webmasters.”

Google “Search Central” more adequately represents the content published under the “Webmaster Central” channels. The name change applies to the Webmaster Central blog and its social media accounts.

I assume that change applies to YouTube as well, which means John Mueller’s Webmaster Central hangouts will soon become Search Central hangouts.

The focus of content published under the “Search Central” name will still aim to help SEOs and website owners improve the visibility of their site in Google Search results.

“We will continue to create content for anyone who wants their websites to show up on Google Search, whether you’re just getting started with SEO or you’re an experienced web professional.”

Here are a few other changes that will be made when the Search Central name turns out in a couple of days.

Solidifying the Google Blogs

Google is consolidating its websites and help documentation to one website.

All help documentation related to how Google Search works, crawling and indexing, search rules, and other search-related topics are moving to Google’s new Search Central site.

Google is additionally moving the main Webmaster Central blog, and 13 other localized blogs, over to the new website.

Going ahead, all archived and new blog posts will show up on

The individuals who follow Google’s blog updates won’t have to make any move to continue getting them. Google will divert the current set of RSS and email subscribers to the new blog URL.

Web experts should profit from these changes in the following ways:

  • More discovery of related content (help documentation, localized blogs, event information, on one site)
  • Simpler to switch between languages (no longer have to find the localized blog URL)
  • A better platform allows Google to maintain the content, localize blog post more easily, and format posts consistently

Googlebot Mascot Gets a Sidekick

The Googlebot mascot will now show up with a web crawling sidekick – a spider robot.

The sidekick still can’t seem to be named and Google is presently searching for suggestions.

“When we first met this curious critter, we wondered, “Is it really a spider?” After some observation, we noticed this spider bot hybrid can jump great distances and sees best when surrounded by green light.

We think Googlebot’s new best friend is a spider from the genus Phidippus, though it seems to also have bot-like characteristics.”

These progressions are turning out in the coming days. Time will tell how long it takes for SEOs to get used to saying “Search Central” instead of “Webmaster Central.”

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