Google Reveals Data on Most Popular Halloween Costumes

October 21, 2020

Google Reveals Data on Most Popular Halloween Costumes

Google uncovers what are the most popular Halloween costumes this year 2020, as per trending search data in the United States.

Google’s information can be helpful to advertisers who work in related verticals and are hoping to get high-esteem products in front of last-minute shoppers.

These are the costume ideas individuals are looking for most, which can give you some knowledge into customers’ purchase intent.

If you have an opportunity to promote any costumes, clothing, or accessories related to these outfit ideas then maybe an ad blitz or social media campaign should be considered.

Here are Google’s lists of most famous Halloween costume ideas, which include generally trending searches just as searches in particular categories.

Trending Halloween Costumes Overall

These are the top trending Halloween costume searches overall (and my short explanation of them in brackets).

  1. Cobra Kai (from a popular Netflix series of the same name)
  2. Dungeon Master (from the role-playing game Dungeons & Dragons)
  3. The Mandalorian (from a popular Disney+ series of the same name)
  4. Space Cowgirl (a DIY costume that combines outer space and country/western aesthetics)
  5. Trolls (from the series of movies with the same name)
  6. Belle (from Beauty and the Beast)
  7. Marshmello (world famous DJ and music producer)
  8. Inflatable shark
  9. Firefighter
  10. Sanderson sisters (from the 90’s Halloween film ‘Hocus Pocus’)

Most Popular Halloween Costumes for Kids

These are the go-to Halloween outfits for kids this year 2020.

Google notes that witches are very in, as three of the main 10 searches are well known witches.

  1. Supergirl
  2. Flamingo
  3. Hocus Pocus
  4. Witch
  5. Glinda
  6. Robot
  7. Maui
  8. Bat
  9. Sally
  10. Werewolf

Most Popular Halloween Costumes for Couples

These are the top trending Halloween costumes for couples, some of which also showed up in Google’s list from a year ago.

  1. Bonnie and Clyde
  2. Lilo and Stitch
  3. Cosmo and Wanda
  4. Coraline and Wybie
  5. Lydia and Beetlejuice
  6. Mario and Luigi
  7. Woody and Jessie
  8. Angel and Devil
  9. Phineas and Ferb
  10. Sharkboy and Lavagirl

Most Popular Halloween Costumes for Babies

This is what parents are hoping to dress their babies up as this year.

  1. Baby shark
  2. Baby Yoda
  3. Baby pumpkin
  4. Boss baby
  5. Baby dinosaur
  6. Baby Olaf
  7. Baby chicken
  8. Baby tiger
  9. Baby bat
  10. Baby lion

Most Popular Halloween Costumes for Pets

Can’t forget about the fur babies as they’re frequently made a part of the Halloween celebrations too.

These are the costumes pet owners are looking for.

  1. Cat taco
  2. Corgi stegosaurus
  3. Twinkie
  4. Beetlejuice
  5. Fish
  6. Woody dog
  7. Chucky
  8. Frog
  9. Pumpkin
  10. Raccoon

Furthermore, that is a wrap for top Halloween costumes of 2020. For more granular information, for example, famous Halloween outfits by area, see Google’s interactive Frightgeist map.


We at CodeLedge, are Texa’s best Digital Marketing Services provider. We are the experts at making a website fast and easy to load. Feel free to talk with us at or get a quote from here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Translate »