Brands Are Paying for Sponsored Content on Tiktok and Youtube

February 4, 2020

Brands Are Paying for Sponsored Content on Tiktok and Youtube

An influencer marketing company uncovers how much brands are paying for sponsored content on TikTok and YouTube.

TalentX Entertainment, an organization overseeing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, reveals to Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok.

Whereas on YouTube, brands are charged a few times more at $0.03 to $0.08 per view. Brands are allegedly charged less for sponsored posts on TikTok because content is simpler to scale on the application.

TikTok is said to be a key center territory for influencer marketers searching for new chances to win income. Since the application is still generally new, influencers and brands haven’t yet discovered a standard price structure for sponsored content.

Different Types of Payment Structures

Instead of charging per view, a few makers have taken to charging a flat fee for each sponsored post. That guarantees the maker is paid regardless to what number of views the video gets.

Different makers may agree to a payment method where they get paid dependent on results driven for the brand. For instance, if an influencer is marketing an application, they may get paid per application download.

What Brands Want From Influencers

The main measurement brands care about when paying for sponsored content is engagement. They don’t really mind what number of supporters a maker has, they care about what level of those followers engage with the creators’s content all the time.

TalentX Entertainment reveals to Business Insider:

“Some of our influencers, which we’re very excited about, are averaging anywhere from 25 to 50%, meaning if they have 500,000 Instagram followers, they’re getting upwards of 250,000 likes per post, which is unheard of and unprecedented.”

It’s said to be uncommon for a brand to pay for sponsored content over different stages. Most brands commonly have one stage as a primary concern, regardless of whether that is TikTok, YouTube, or Instagram.

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