Best Facebook Marketing Hacks of Successful Marketing Campaigns

December 31, 2020

Best Facebook Marketing Hacks of Successful Marketing Campaigns

If you have been ignoring Facebook advertising, you need to quit doing that now because whether you like it or not, it plays a prominent role for a business. However, we all would agree to one thing and that is, Facebook advertising is just getting more serious. This competitiveness has also surged the cost per click making the marketing much fiercer by essentially decreasing the Return on Investment (ROI).

So, if you are simply working as per Ad strategies and not thinking carefully, such a situation places your marketing in a difficult situation. If you need to quit losing cash there, then it’s an ideal opportunity to return to your Ad strategy by using probably the best hacks for your next marketing campaigns.


The trendiest Facebook marketing ad hack is to use your rivals for targeting. It means using the feature of Facebook that allows you to see your competitor’s crowd, their behavior, and demographics. You can pick similar demographics and behavior to focus on the crowd viably. This feature also allows you to glance through your competitors’ ads. You can discover which Ads are working for your competitor and why.

You can essentially do so, by clicking on the ads insights option on any of your competitors’ pages in the page transparency field. You will see “Ads from this page” where you can see if your competitors has an active campaign and what ad structure they use for their campaigns with what achievement rate.

Messenger Ad

Since Messenger Ad is the most current Facebook Ads feature, it has relatively less competition, which can improve results. Messenger Ads empowers you to hold a conversation and sales interaction with your possible customers. It helps a new business in getting seen and recognized quicker.

There three main types of Facebook Messenger Ads:

  1. Destination Ads have a CTA button “Send Message” rather than “shop now”.
  2. Sponsored messages send planned messages to user’s inbox to boost strategic engagements
  3. Home action Adscreate direct conversations with clients in the home of the application.

Video Ads

If you ask Facebook users whether they like to read an Ad or watch it, the vast majority would state that they favor viewing. This is the reason Facebook Video Ads have better results. Although video Ad requires some serious energy, efforts and are also costly to make however it creates high engagement. People discover video Ads are more informative, interesting, and unique.

You can use different variations offered by Facebook to assemble these video advertisements. With the help of browse a video through the library or make a slideshow with pictures, you can also profit your business through this hack.

However, there are sure pointers that you should take care of, and that is:

  1. Use the right size and proportion of the video ( I.e. square 1:1 or vertical 4:5, 2:3, 9:16)
  2. Use least content (close to 20% content) because if your crowd actually needs to read then what’s the use of video Ads.
  3. Keep the Ad short(15 seconds or less), but interesting and effective.

Never Duplicate Your Ads

Facebook marketing services give you the option to copy an ad or use an ad’s ID, however, it will negatively affect the engagements of the past Ad. Thus, your social evidence and impressions will be lost. People like to follow these social evidences therefore Facebook marketing organization uses the favored post’s ID. Or create your new Id but never copy your Ads.

In addition these helpful hacks Digital marketing company in the Sweden can control with other valuable ways of digital marketing services that will support your business.

We at CodeLedge, provide Sweden’s best digital marketing services. If you are still not sure about making a successful digital marketing strategy, we can help you. Feel free to talk with us at or get a quote from here.

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