All Core Web Vitals Must Be Met For Google Search Ranking Boost

February 4, 2021
All Core Web Vitals Must Be Met For Google Search Ranking Boost

All Core Web Vitals Must Be Met For Google Search Ranking Boost

All three Core Web Vitals benchmarks should be met to qualify for the ranking signal boost releasing this May, says Google’s John Mueller.

This point came up right at the start of the most recent Google Search Central SEO office-hours on January 29.

An inquiry is posed regarding how much it makes a difference if one of the Core Web Vitals is below Google’s requirements when the other two are met.

Furthermore, does it matter if Google’s testing tools show one of the Web Vitals in the yellow rather than in the green?

We come to learn through Mueller’s reaction that these things will be of critical significance when the Core Web Vitals update dispatches this May.

Core Web Vitals are Google’s new principles for assessing whether a page gives a good user experience.

The metrics comprise of:

  • Largest Contentful Paint (LCP): Measures the speed at which a page’s primary content is loaded. This should happen inside 2.5 seconds of arriving on a page.
  • First Input Delay (FID): Measures the speed at which users can connect with a page after arriving on it. This should happen inside 100 milliseconds.
  • Cumulative Layout Shift (CLS): Measures how regularly users experience unexpected layout shifts. Pages should keep a CLS of under 0.1.

Google offers 6 unique methods of measuring Core Web Vitals. As we gain from Mueller, all minimum requirements need to be met to benefit from the upcoming algorithm update.

Google’s John Mueller on Core Web Vitals

With regards to testing your website to perceive how well it meets the Core Web Vitals benchmarks it’s significant for each of the 3 metrics to be met, Mueller says.

“My understanding is we see if it’s in the green and then that counts as it’s OK or not. So if it’s in yellow then that wouldn’t be in the green, but I don’t know what the final approach there will be.

There are a number of factors that come together and I think the general idea is if we can recognize that a page matches all of these criteria then we would like to use that appropriately in search ranking.

I don’t know what the approach would be where there are some things that are OK and some things that are not perfectly OK, like how that would balance out.”

Mueller sneaks around the subject as he’s careful not to uncover whatever hasn’t been communicated through Google’s official channels.

When asked if there will be more information available before the algorithm update turns out in May, Mueller says, “I suspect so.”

He briefly addresses the thought being thrown around that Google will introduce a badge in search results for pages that pass Google’s Core Web Vitals.

If that somehow managed to turn out, which isn’t 100% decided yet, then it need to signify the page meets or exceeds all three metrics.

“The general guideline is we would also like to use this criteria to show a badge in search results, which I think there have been some experiments happening around that.

And for that we really need to know that all of the factors are compliant. So if it’s not on HTTPS then essentially even if the rest is OK then that wouldn’t be enough.”

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