In the beginning of SEO, web directories were the thing.
In those days, the Google algorithm was much simpler to game.
If your website was listed on a huge amount of online directories, it must be pretty darn extraordinary – or at least, that is how the algorithm saw it.
The quantity of directory links you had positively influenced how well your site ranked in the search engines.
Online advertisers got on, and plotted to litter the web with directory listings of their site.
It was a simpler time.
Today, Google’s algorithm is a lot more complex.
While links are still one of the top ranking signs, Google no longer views all links equally.
Links from a web directory listing are significantly less influential than a too important logical link from a high-authority website in your niche.
Saying this doesn’t imply that web directories are totally negligible.
As indicated by Moz research, web directories and local references still seem to be a small ranking factor – particularly for local businesses.
However, Google’s John Mueller himself has said that directory links “generally” don’t help with SEO.
What’s a marketer to do?
Rather, see directories as a source of traffic and trust.
The genuine returns of web directories will be from the credibility and traffic they drive to your business website.
Around since 1994, Best of the Web (or BOTW for short) is still a believed online directory utilized by more than 16 million businesses.
It gets 40,000 – 60,000 visits every month, with about half of that traffic being U.S.- based.
There’s additionally blogs.botw.org for blogs and local.botw.org for local businesses.
A lifetime listing (with a followed link) costs $299.
Initially framed as a business domain directory, About Us currently permits all kind of sites to be submitted and discussed.
The site receives 200,000 monthly visitors, on average.
Talked is an online network for finding and discussing specialists, companies, news, and more.
On Spoke, you can include a web listing for a business or an individual.
As of this writing, 1.4 million companies and 5 million individuals are listed on the site.
It gets more than 80,000 monthly users.
Blogarama features more than 153,000 blog postings which are effectively updated by website administrators.
Of the (very) many blog websites I added my very own blog to, this is the one in particular that keeps on sending me predictable traffic.
Plug in your RSS feed and Blogarama auto-updates your posting with your most recent posts.
The site gets between 110,000 to 230,000 visitors monthly.
In certain regards, Google My Business is currently the granddaddy of web directories.
In case you’re a SEO professional, you’re already familiar with the huge advantages that make listing your business on Google My Business a smart thought, but a basic necessity of online marketing.
Google My Business keeps on moving in significance as a local search ranking factor. Additionally, Google is the world’s biggest search engine.
Having an improved Google My Business listing is the most ideal approach to ensure you appear for most of web users looking for what your business offers.
Next up is Bing Places, the Google My Business equal for the world’s second most well known search engine.
While just about 6% of the world uses Bing as their search engine, It’s important to remember that it’s the default search engine for Internet Explorer and Edge, Microsoft still commands the desktop computer market.
Ensure you reach those PC users by adding your business to Bing Places.
You can’t discuss Bing without referencing Yahoo, the third most well known search engine.
Adding your business to Yahoo Local (and six daughter directories) begins at $8.25 every month.
Read more about web directories list.
We at CodeLedge are providing Sweden’s best Search Engine Optimization (SEO) services. If you are confused, or having trouble with directory listing or SEO strategy. Ask us for the help at firstname.lastname@example.org or get a quote from here.