7 Possible Reasons Why Your Search Ranking and Traffic Dropped

January 12, 2021
7 Possible Reasons Why Your Search Ranking and Traffic Dropped

7 Possible Reasons Why Your Search Ranking and Traffic Dropped

Sites exist to be visited; however visits can mean various things for various websites.

For media websites, for instance, traffic can be a kind of revenue from promotions. For online business retailers, traffic means direct deals.

Some websites probably won’t sell anything, or they may be selling a brand where simply having eyeballs on your content is sufficient to consider a success.

Regardless of what your website is about, traffic = clients.

And in search engine terms, ranking = traffic = clients.

So when your search ranking drops – or your traffic drops – that is an issue.

Whether you’re a digital marketer, SEO expert, webmaster, or some other partner, it could be your duty to explore the issue and sort out some way to get things in the groove again.

Here are 7 places to begin looking if your traffic has dropped and you need a solution.

1. You’re Tracking the Wrong Rankings

If your website has been online for a long time, your keywords may not be relevant today. Consider your own search behavior and compare that with the keywords that appear in your Search Console data.

Do you use industry or niche wording that probably won’t line up with what your potential customers know?

Many people will search different variations of a similar question and still be not able to discover an answer or answer for their concern.

Developers at Google have improved their regular language comprehension ability a lot. Today, individuals can type in more natural language to discover results. It’s simpler to rank for those things if you keep your content in plain language, as well.

The search engines also picked up on this phenomenon in recent years. Instead of depending on only a few keywords, they are ranking sites dependent on complete sentences and other elements of more natural language.

Take a gander at your keywords and keyword phrases. If you are using old or generic keywords, you’re tracking the wrong rankings and need to update your strategy.

2. Broken Redirects

In case you’re launching a new site, migrating to another server, or do any underlying changes to your site, you are probably going to see a drop in your rankings except if you have a legitimate 301 redirect plan set up.

Broken redirects are every SEO expert’s worst nightmare.

When using a 301 redirect, you should ensure that XML sitemaps, canonical tags, and links are also updated.

A 301 redirect is likened to a change of address notice for the web. This notification tells search engines that a page, several pages, or your whole site has been moved. You’re asking that your site visitors be sent to your new address and not your old one.

If done effectively, you won’t lose your rankings, nor will you get punished for copy content because search engines are indexing both your old and new web address.

3. Algorithm Changes

Google is continually searching for approaches to improve strategies and results by making algorithm changes. Numerous sites have been harmed by these changes and experienced lower site rankings.

To avoid being crippled by Google’s updates, utilize a viable cross-channel marketing and traffic strategy that incorporates social media and other marketing channels.

4. UX Changes in Google

Google sometimes changes the UX of search pages in ways that remove clicks.

Possibly a Featured Snippet popped up on a key search result, coordinating traffic that way. Possibly some search experiment has influenced the click-through percentage.

Check what terms have dropped and check whether anything has changed.

5. Page Speed

How quick the content on your pages loads won’t just influence your rankings but also your site visitors’ user experience. When pages take more time to load, the skip rates are higher because individuals would prefer not to wait to see your content.

To check your page speed, try using Google’s new and improved PageSpeed Tool. The tool was patched up to incorporate real user data.

Pages are ranked quick, slow, and normal relying on how rapidly they load.

6. Server Issues

If your site experiences server issues, it might be the aftereffect of a broken caching function or a vacant markup served to Googlebot. It’s important that you settle any server issues rapidly.

Search for mistakes in your server logs and use Google’s Fetch and Render tool to test how a URL on your site renders or is crawled.

7. Other Web Vitals

Google has said that other UX signals and web vitals, as “Cumulative Layout Shift,” can change how they rank your website.

  • What is the user experience on your page like?
  • Does the design move around a lot?
  • Are there lots of ads?

We at CodeLedge, provide Sweden’s best digital marketing services. If you are still not sure about making a successful digital marketing strategy, we can help you. Feel free to talk with us at hi@codeledge.com or get a quote from here.

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