An epic 404 page probably won’t win your business any honors. I get it.
However, it shows that you care about your customers.
An incredible 404 page can be a smart way to show off your brand’s personality.
Because when users land on your 404 page, they aren’t finding what they required.
Using links, smart graphics, and witty copy can cause them forget that you (maybe) messed up and get them back on track.
Considering the significance of 404 pages, what follows is a list of 6 of the best examples of 404 pages that you can discover online.
A 404 page is a landing page that tells your site watchers the requested page is unavailable or, in some cases, doesn’t exist.
A 404 error tells users the page can’t be accessed – and it can be a significant issue.
When users can’t get to a page, they can’t discover the data they need.
It also tells Google that your site offers a poor user experience, which can result in less traffic and lower rankings.
In a perfect world, site users could never arrive on a 404 page, but actually they do happen sometime – even from well maintained website.
Here are 6 of the best instances of 404 pages done well.
Disney takes it out of the park with their 404 page by featuring one of the most famous characters known for destruction – Wreck-it Ralph.
They additionally include KnowsMore, a side character in Ralph Breaks the Internet.
The two characters are proper for the 404 page, but notice what is next to KnowsMore: a little search bar.
There’s another at the top of the page, however this one is dead in the center where users will see it. This search bar keeps users on-page by helping them find what they are searching for.
Help Scout gives organizations by giving tools to help desk software, email-based client care, and online knowledge bases.
Their 404 page offers links to their blog and other posts; however they utilize a charming graphic of adorable dogs to keep people smiling.
CoSchedule, a marketing scheduling tool, keeps it basic with an adorable dog GIF and links to their landing page and blog.
This example just goes to show you don’t need to drop big money to make an engaging 404 page.
It’s simple, but does the job.
Screaming Frog is a tool designed to help website owners find and fix broken links – and they recognize the irony of having a 404 page by jabbing a touch of fun at themselves, then offering links to their blog, contact page, and services.
Unlike the other 404 pages on the links, this one isn’t static.
The flies move around the page, the fish skim, and the lily pads spin.
It’s a little change, however it causes the page feel well thought out.
Moz keeps it basic with a cameo from Roger Mozbat, the brand’s mascot.
His presence is on brand and a simple method to make most people smile.
Moz also gives you a site search bar so you can discover what you are searching for.
Lego keeps it light using an enormous picture of a Lego man along with the quip “Sorry we can’t find that page! Don’t worry, however everything is STILL AWESOME!” which is a reference to a melody from the Lego Movie.
They also offer a link to their shop to keep users on-site.
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