Having an optimized product page for eCommerce has always been important.
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This is one of the most common mistakes I see in streamlining product pages.
A lot of the manufacturer descriptions are not convincing and are not optimized for search.
If you rather take the time to compose better descriptions, it might just be the distinction between being found and being invisible.
The more explained information, the better.
But don’t forget you don’t need copy content, which will hurt your SEO efforts.
This is a typical mix-up I see brands make.
If you have a product page that is occasional and it has developed rankings, traffic, and sales over the long haul, doesn’t dispose of it.
It might appear to be reasonable to remove occasional pages as they serve no real purpose for most of the year.
However, if you do this, it will leave you with a similar daunting struggle each year: once again, trying to recapture the power your site needs to rank for occasional terms.
Dynamically populated product pages with the name of the product as the title tag, trailed by brand and nothing else, is not a best practice.
Instead, including important information in the titles, you can’t automate can enable your site to rank for focused keywords.
All titles and meta depictions should be unique.
Also, note using automated descriptions and simply changing a couple of factors could really negatively affect your CTR.
Sometimes products go out of stock, particularly in a COVID world.
But should a product be incidentally unavailable, you should still keep the URL live – particularly if the page has rankings and traffic.
As with occasional pages, this can seem counterintuitive to some site owners.
However, a more beneficial strategy is to keep these pages live and give links to other, relevant products until the product is back in stock.
With costs going up on products high in demand, not having the correct pricing strategy can cause buyers not to purchase your products.
We all know the laws of supply and demand, but paying $100 for Lysol is silly – and can even get sellers in trouble with the law.
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