Do meta descriptions actually matter in SEO?
Yes. But maybe not for the reasons you at initially consider.
But you actually need meta descriptions, there are some best procedures you have to follow while making them.
We can definitely say meta descriptions are not a vital factor in where your content will rank in Google, however if Bing is a focus for you, they do support and give them more weight.
There is only so much room for a search result, especially on a cell phone.
The general guideline for greatest meta descriptions length is 160 characters for desktop and 120 for mobile.
It is interesting to note that Google will in general give themselves a bit more breathing space on characters when they are authoring descriptions.
So, whether you have the best page summary ever written, Google will shorten it and, more likely, modify it out if it is beyond these limits.
Compact and clear, yet captivating meta descriptions are vital.
While quickness is significant, it makes sense you should still benefit as much as possible from the room assigned to sum up and promote your content.
Chances are that search engines will see short meta descriptions as ailing in content and hence quality.
This can both possibly hurt your capacity to have the page rank and definitely have the description replaced with content based on Google’s choosing.
With just 160 characters or less to play with and a call to action to fuse, there should be no purpose behind this to occur.
Meta descriptions are intended to sum up the page they are related with.
Yet there are abundant instances, whether because of laziness or a lack of attention to detail, where they don’t precisely reflect what’s on the page.
For this situation, not exclusively will your meta description not be used by the search engine, it might also affect your chances of having your content properly indexed and ranked.
Think about the meta description as a place to expand upon your site page title. If you had the ability to write a longer title (which is much more restrictive than the meta description character-wise), which keywords would you use?
Ensure that you include enough important and topically related keywords to signal toward the search engines and your target audience the description is in truly in line with the content on the page it describes. Google will sometimes feature the keywords it considers especially relevant, which only further builds your opportunity of having your content seen and engaged with in the SERPs.
Copied meta descriptions showing up on numerous site pages is ordinarily the aftereffect of website owner laziness or corner cutting.
We all know copy content is a disapproved of by the search engines and this is similarly evident with regards to descriptions. Each page must have its own interesting, engaging description, otherwise the search engine crawlers might very well pass it by, along with the content it’s describing.
Sometime meta descriptions are auto-created by a CMS or plugin and afterward ignored or dismissed. However, numerous plugins additionally make suggestions to fix them. If this all sounds familiar, take the time to audit and streamline dependent on those suggestions.
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