5 Best Ways to Optimize your eCommerce Product Page for SEO

November 4, 2020

5 Best Ways to Optimize your eCommerce Product Page for SEO

Having an optimized product page for eCommerce business has always been significant.

It’s considerably more essential during a pandemic when many people are going online to discover products that they need instead of going to a physical store.

With many products seeking for prime real estate in the search engine results pages (SERPs), its imperative your brand is on Page 1 in Google.

Also, before shoppers who are utilizing a plenty of various hunt terms to discover the items your image sells.

An optimized product page can drive traffic as well as help convert browsers into buyers.

In order to demolish the competition, you need to guarantee your product pages are optimized for most extreme exposure.

Here are some clear, noteworthy SEO rules for product pages, as well as the pitfalls you have to avoid.

1. Execute a Keyword Strategy

Keyword research is the foundation for product page optimization.

When conducting keyword research, consistently use product-focused topics that users are looking for.

If you have information from other channels like paid search, use it in your keyword and topic research and consolidate ad copy with high click-through rates (CTR) into Meta descriptions.

For instance, somebody searching for a particular item like “Series S60l & Expression E52 paintbrush” strongly demonstrates they are ready to buy it, because of the detailed nature of their keyword.

2. Optimize Titles and Meta Descriptions

Title tags and meta descriptions are significant in product page optimization.

Ensure you incorporate details, like:

  • The brand of the product.
  • The name of the product.
  • The model number.
  • Other significant data.

Home Depot does a great job of including the main components for their title tag and meta depiction.

It also uses organized information to highlight reviews with star ratings and value which drives us to the next tip…

3. Mark up Product Pages with Structured Data

Having the right structured data type can enable your brand to appear as rich snippets.

All product pages should have product schema and review schema, which can:

  • Drive more impressions and clicks.
  • Improve your CTR and drive more sales.

4. Always Write Unique Product and Meta Descriptions

I can’t disclose to you how frequently I have seen an ecommerce website use a similar product description for all items.

This misses a tremendous chance.

Everything can rank for branded and non-branded keywords and should therefore include a unique description to take advantage.

Give shoppers incredible data to urge them to click on your listing and then drive more traffic and sales.

5. Minimize Page Load Times

Your product pages must be optimized for mobile.

Quick loading site pages will get your content in front of your target audience quicker and give a great user experience.

In turn, that helps increase sales, revenue, and pages per session – and it gives you a leg on the competition.

It also decreases your bounce rates.

We at CodeLedge, are Sweden’s best Search Engine Optimization (SEO) Services provider. We are the experts at making a website fast and easy to load. Feel free to talk with us at hi@codeledge.com or get a quote from here.

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