YouTube is the second biggest search engine on the web, directly behind Google. And by now, you probably realize that Google owns YouTube.
So, as social media managers and SEO experts, YouTube is a stage we can’t bear to ignore.
An optimized channel is the foundation of effective content.
Some of these optimizations are easy decisions. Others will in general get ignored.
What follows are four musts for a successful YouTube Channel.
When people get to your YouTube Channel, the first thing they see is your channel banner.
A channel banner is a bit of creative that runs across the top of your channel.
The ideal specs for a YouTube channel banner is 2,560 x 1,440 pixels, but remember the “safe area” is 1,546 x 423 pixels – so all content should be kept inside that middle section.
Ideally, your channel banner will tell people what sort of videos they can expect and when they can expect them.
Or, if YouTube isn’t your essential social platform, you might need to put your other social media handles on your channel banner instead.
However, you don’t need such a great amount of information on the channel banner that people don’t read it all, so keep it straightforward!
Making an introduction video, or even setting one, may appear to be odd, but it is an extraordinary way to have a decent first impression.
After entering a channel, a set introduction video will begin auto-playing under the channel banner, and it is the biggest video on the screen.
Even better, the first portion of the description of the video you set will also be appeared on your channel home page.
This is an incredible spot to tell people a little more about yourself and your channel.
This introduction video from Cass Thompson’s YouTube channel does exactly that.
YouTube resembles Google. It depends on user-generated signs to figure out who to show videos to and when to show them videos.
One of the ways you can help YouTube understand your content and who it should be served to is by defining your channel keywords.
This is a step that gets skipped rather often because it’s not the simplest setting to discover.
You don’t have to add 1,000,000 keywords here but instead, focus on 5 to 10 significant keywords that describe your channel.
Your channel description is one of the other signals YouTube depends on to figure out what your content is about and who it should be served to.
However, it’s also used to mention your audience what they can expect from your channel both in content and results.
This space should be used to list the topics you will be covering, using keywords that your audience may use to look for your content.
When composing your channel description, it’s most important to take into consideration the first 100-150 characters of your depiction.
These characters are often what you should depend on to grab the audience’s attention in the search results.
The magic number is 100.
At 100 subscribers you can get the desired custom URL.
The custom URL is valuable for one major reason – it makes it a lot simpler to link to your YouTube channel.
Rather than giving people a random string of letters and numbers, people will simply have to type in youtube.com/(yourchannel).
Setting your custom URL just opens up once you hit 100 subscribers, have a 30-day old channel, and have set a profile and channel banner photo.
Whenever you’ve done these things, you can set your URL by going to YouTube Studio, selecting Customization > Basic info, and filling out the URL you’d prefer to use.
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