People love using Instagram. So do the business owners. Want to know the figures?
Instagram proudly owns more than 1 billion monthly active users and more than 500 million daily active users.
With around 80% of account who are following businesses on Instagram, this tool become a perfect remunerative marketing tool for businesses, especially for newly develop eCommerce stores.
Whether a small business or a big enterprises company, every business use Instagram to promote their products or services with the highest possible return.
But, before start promoting your products, you must have a marketing strategy.
Here are few secrets that will help new eCommerce stores to get maximum benefit from their Instagram marketing campaign.
Most people thinks that Instagram is only for publishing pictures. However, this platform is much more than just uploading and publishing pictures.
The platform offers different feature and tools that can help you in marketing your product more efficiently.
You can use different feature and choose the best one that works really well for you.
For example, Instagram stories are great place to promote your services.
You can use photos or videos for creating you story. There are many options available for videos such as boomerang, superzoom, and rewind. By using these features, you can produce creative content.
Instagram stories are best fit for short term promotions. Although it have life of only 24 hours, but it is best for promoting new products, or short time promotions, and for upcoming events.
You need to post stories for creating the instant engagement.
Instagram is like a flood of photos or videos, as thousands of video and photos are being uploaded on it every day. If you are not creative enough to catch the attention of the audience, then your post will lost in that flood.
Luckily, Instagram offers plenty of features that will help you to create funny, snappy and eloquent content.
In simple words, you need to put a soul into your Instagram post to engage more users.
Always remember, the more creative your content is, more users will engage with your brand.
User-Generated Content (UGC) put authenticity to your Instagram marketing, improve user engagement and boost sales conversions. It helps your brand to look more humane and user-friendly.
Around 80% of people say UGC highly impacts their purchasing decisions. Consumers also say User-Generated Content (UGC) is more authentic as compared to brand-created content.
You can use user-generated content in many ways. You can run online contests, or ask users for review or ask them to rate your content.
Without the right hashtags, it is simply impossible to promote your brand on Instagram. Don’t know about hashtags?
Hashtags are the keywords that your target audience will use to find the information they want.
Like if a nature lover will probably start going through the content with the following hashtags.
You can use up to 30 hashtags in each post. But, you need to find the most relevant keywords, to ensure your content reaches the audience you want.
You can find relevant keywords by analysing your competitor’s hashtags. You can use the Instagram search engine to find the relevant hashtags.
Instagram is a rich platform to promote products and services. It is very easy to use and very helpful in creating brand awareness.
It is much easier to make an emotional connection with your target audience on Instagram by posting high quality creative content.
Hopefully, these tips will help you to improve your reaches and engagement on Instagram. But if you are still not sure where to go or you have any questions, feel free to talk with us.
We at CodeLedge, offer best Instagram marketing services for all type of businesses. We have helped many businesses to get more engagements and users.
We are a well experienced team, experts in research and making the best Instagram marketing strategy for your business which helps your brand become successful.