Heatmaps have been a backbone of the digital marketing scene for a while now.
They’re an important tool for helping advertisers see how users interact with a website.
Use them to realize what sorts of pictures best catch your crowd’s consideration or if they’re experiencing difficulty exploring your site.
In this post, you’ll get familiar with certain ways you can utilize heatmaps to improve your SEO strategy.
Heatmaps are data visualization tools designed to help site owners see how well a particular page is performing.
The thought is to make it simple for users to envision complex data sets by representing values with color.
Heatmaps measure user behavior on a scale from red to blue, with the warmest color indicating the highest level of engagement and the coolest shows those territories with the least engagement levels.
Now, it’s also important that there are a few various kinds of heatmaps you can use to measure webpage activity.
Here’s a short review of some of the more typical examples:
Scroll maps: Track how far readers made it down the page before dropping off. The redder area, the more readers read it.
Click maps: Track where clients click regularly. This could be internal links, the menu bar, logos, pictures, CTA buttons, and anything that appears to be clickable.
Hover maps: Track where clients move the cursor around the page. Hot spots areas are demonstrated by where users stop frequently.
Now that we’ve covered some essential heatmap information, how about we proceed onward to certain ways that you may use heatmaps to take your SEO strategy to the next level.
Visual analytics offers a special chance to get familiar with your audience behavior.
Another thing you can do with heatmaps is to figure out which parts of the page get the most play.
Which content do users care about, and which areas do they scroll over ceaselessly?
At which point users drop off?
Furthermore, you may try looking at which menu options and filters get the most play – which can disclose to you which topics your crowd thinks about most.
This data can then be used to inform your PPC campaigns, just as future landing pages and blog posts.
In many cases, page structure is something we attempt to explore by applying our best judgment.
Certainly, the significance of things like H2s, H3s, and white space have been penetrated into our brains.
However, there are actually many elements that add to incredible user experience.
The most widely recognized approach to utilize heatmaps is for gaining an understanding of how users interact with on-page elements like CTA buttons, where friction exists, and users move through the site.
For instance, here are two versions of an eCommerce landing page.
In the first version, the child is directly looking at the viewer, making the face the strongest element on the page.
In the second version, we have the baby looking toward the web copy, guaranteeing that users focus on the messaging and offer.
Analytics platforms like Google Analytics permit you to gather huge amounts of quantitative information.
You can follow site hits, referral traffic, bounces, and how frequently someone abandoned a cart.
The issue is, those insights don’t offer much in the method of “why” shoppers take those actions.
For instance, if your heatmap uncovers that a huge amount of individuals click a specific button, but don’t convert, head over to your GA account to sift through things.
Navigate to Behavior > Site Content > All Pages, and afterward click Destination URL.
From that point, you may utilize a heatmap to see how clients interface with the goal page.
Heatmaps permit you to distinguish points of friction, structure issues, and different open doors that your crowd probably won’t raise in a survey or review.
Gathering feedback from numerous sources permits you to portray users’ relationship with your site.
Try using heatmaps to reveal design issues on explicit pages, and then use on-site surveys to request users to share their feedback about that page.
What may they include or change?
How was their experience?
Remember, you’ll need to ensure that you approach this procedure one issue at a time, else, it’ll be too hard to even think about analyzing your information and execute the suggested changes.