3 Signs Your Digital Marketing Strategy Needs a Makeover

July 14, 2020

3 Signs Your Digital Marketing Strategy Needs a Makeover

Probably the surest sign that your digital marketing is falling flat is if you’re not seeing the results you need from your marketing efforts.

However, deciding if your marketing needs an update isn’t generally that straightforward, as there can be many holes in your current strategy.

Actually, you may not know whether your marketing is successful if you don’t have the foggiest idea what metrics to track or how to track them.

Further, you may see some income coming in, but how would you know whether you’re producing the best possible outcomes?

In case you’re searching for a sign that your digital marketing could use a makeover, go through from this list.

1. You’re Not Maximizing Your ROI

Seeing tangible results from your marketing campaigns is mainly the objective, but are you getting the best possible return on your investment (ROI)?

This all comes down to deciding your cost per acquisition (CPA) – how much it costs for you to gain one new client.

In following the success of your marketing efforts, you’re probably going to find that some channels are more compelling than others.

Your objective should be to secure the maximum number of clients or customers for the most minimal cost conceivable.

You’re just ready to decide your actual ROI by looking at the outcomes across channels and campaigns, seeing which strategies yield the best outcomes.

If you aren’t confident that you’re amplifying your ROI, it might be an ideal time to give your marketing a redesign.

2. Your Social Campaigns Are Falling Flat

Probably the greatest mistakes brands make when it comes to their social media marketing is taking a “post and pray” approach – which means they post content and pray it creates the engagement they need.

In reality, brands should post content they know will resonate with their crowd dependent on existing information.

Each social media plate form has its own version of analytics or possibly its own performance metrics.

Likes, comments, social shares, and clicks would all be indicators of follower engagement.

In case you’re posting social media content and hearing crickets, something needs to change.

Whenever you’re contributing your own time or have recruited an agency to post for your sake that is an investment that should be yielding money making results.

Your social posts falling flat are most likely a sign that your marketing needs a revamp.

3. You’re Seeing Traffic But No Conversions

Traffic generation is just a single piece of the equation with regards to running effective marketing campaigns.

You could be pulling thousands of website visitors consistently, but if they aren’t changing over into paying customers or clients, you won’t see the ROI you deserve.

So whether you run your own marketing or working with an organization, you’ll need to be sure that your marketing is converting into changes, not simply site visits.

This implies utilizing examination instruments like Google Analytics to follow changes on your site, crediting them to the correct conversions, and deciding ROI on each of your campaigns.

For instance, many organizations put resources into search engine optimization (SEO) in order to drive organic traffic to their site; however this is rarely the ultimate goal.

You’ll need that traffic to be highly targeted so site visitors are keen on your offers, subscribe to your newsletter, purchase your products, or reach out to work with you.

We at CodeLedge provide the Sweden’s best Digital Marketing Services. Feel free to discuss your questions with us. Email us at hi@codeledge.com or get a quote from here.


  1. Like!! I blog frequently and I really thank you for your content. The article has truly peaked my interest.

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