As a boost, Google refers to a “bounce” as “a single-page session on your site.”
Bounce rate refers to the percentage of visitors that leave your site (or “bounce” back to the search results or referring site) after visiting just one page on your site.
This can even happen when a user idles on a page for over 30 minutes.
So what is a high bounce rate, and why is it terrible?
Well “high bounce rate” is a relative term, which relies upon what your organization’s objectives are, and what sort of site you have.
Low bounce rates – or too low bounce rates – can be problems too.
Most sites will see bounce rates between 26% to 70%, as per a RocketFuel study.
What follows are 13 common reasons your site can have a high bounce rate and how to fix these issues.
Google has a renewed focus on website speed, particularly as a piece of the Core Web Vitals activity.
A slow-to-load page can be a huge issue for bounce rate.
Site speed is important for Google’s ranking algorithm.
Google needs to promote content that gives a positive experience for users, and they recognize that a slow site can give a poor experience.
Users want the facts quick – this is essential for the reason Google has put such a huge amount of work into featured snippets.
If your page takes longer than a few seconds to load, your visitors may get exhausted and leave.
Fixing site speed is a deep rooted venture for most SEO and marketing professionals.
But the potential gain is that with each steady fix, you should see a gradual lift in speed.
Audit your page speed (overall and for individual pages) using tools like:
They’ll offer you recommendations explicit to your site, for example, compressing your pictures, reducing third-party scripts, and leveraging browser caching.
Ask yourself: Is the content of your page precisely summed up by your title tag and meta depiction?
If not, visitors may enter your site pondering a certain something, just to find that it isn’t, and then bounce back to whence they came.
Whether it was a blameless error or you were attempting to game the system by optimizing for keyword clickbait (shame on you!), this is, luckily, easy to fix.
Either review the content of your page and change the title tag and meta description accordingly or modify the content to address the search queries you need to attract visitors for.
You can also check what kind of meta depiction Google has produced for your page for normal searches – Google can change your meta description, and if they make it worse, you can take steps to cure that.
Google can offer people quick answers through featured snippets and knowledge panels; you can give people the deep, interesting, interconnected content that is a step beyond that.
Ensure your content compels people to click on further.
Provide interesting, relevant internal links, and give them a reason to stay.
And for the crowd that needs the quick answer, give them a TL;DR Summary at the top.
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