3 Myths About YouTube Trending section Addressed

December 30, 2020
3 Myths About YouTube Trending section Addressed

3 Myths About YouTube Trending section Addressed

YouTube addresses 3 common myths about how it features content and clarifies what it takes for a video to show up in the coveted ‘Trending’ section.

The myths which are exposed by a member from YouTube’s maker content strategy team include:

  • YouTube Trending gives preferential treatment to explicit makers.
  • YouTube Trending is exclusive to prominent makers.
  • There’s an ideal time to publish to get featured in Trending.

Prior to getting into these fantasies we should quickly go over what the YouTube Trending section is, which isn’t to be confused with page recommendations.

Overview of YouTube Trending

Trending is a separate section of the YouTube site which is available from the primary navigation menu.

The objective of YouTube trending is to give a bunch of videos that a wide range of viewers would discover engaging.

This include videos that are:

  • Showcasing the diversity of the platform.
  • Performing exceptionally well compared to other videos on the platform (or other videos on the channel).
  • Indicative of the culture and trends that are popular on the platform at that point.
  • YouTube Trending is one of the few areas where users can find new videos which aren’t personalized based on viewing history.

All users throughout the entire country see similar list of videos in YouTube Trending. The list updates generally once every 15 minutes to guarantee it stays current.

Getting a video featured in the Trending section is an impressively serious deal. With how sought after the space is, makers have built up their own theories regarding why and how videos get picked.

Here are a couple of those theories.

Myth 1: Preferential Treatment

There’s a myth that, to appear on YouTube trending, you need to either pay somebody or know somebody who works for the organization.

This isn’t accurate. YouTube doesn’t acknowledge payment for placement in Trending, or have any preference when considering the eligibility of showing up in YouTube Trending.

What YouTube thinks about while curating videos for Trending is:

  • View count
  • How rapidly the video is creating views
  • Where the perspectives are coming from (including off YouTube)
  • The age of the video
  • How the video performing compared to recent uploads from the same channel

There are filters to guarantee specific sorts of videos don’t show up appear in trending such as videos with unreasonable profanity, extreme violence, mature content, or content which is disparaging to others.

Myth 2: Exclusive to Big Creators

It’s an accepted way of thinking among makers that Trending just surfaces late night talk show hosts or large YouTube creators.

That is false. Indeed, YouTube even guarantees at least half of the videos on Trending are from homegrown creators.

What’s more, YouTube Trending has sections for “creator on the rise,” and “artist on the rise,” which showcases a smaller channel for an entire day

Myth 3: There’s a Perfect Time to Publish

Theories around the formula behind YouTube Trending lead creators to believe there’s a “right” time to publish to improve one’s chances of getting featured.

That is false. As referenced, the list is updated every 15 minutes, which means every 15 minutes there’s another chance to appear in Trending.

With regards to publishing times, it’s more essential to get videos out when your particular crowd is probably going to watch them.

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