Looking to develop your branding?
We work with brands in Stockholm and businesses from around the world to help them get their branding right.
What is Branding?
Branding is not just a logo design. You can’t just design a logo and say “Our Branding is completed”.
Like if you are Swedish Clothing brand and just designed the clothing brand logos, that’s not the branding. In fact, if you combine the designs of your brand logo, letterhead, and some other products design, you still not even close to complete branding.
Your logo design is the part of brand identity – but that’s only the tiny part of the branding puzzle.
Branding is how people view and preceive your company. It’s also how you as the owner and your team view and preceive your company. Branding in simple is your what, your how, and your why.
Branding is the life and soul of your company. It’s what you do, how you do, and why you do it. Now combine these things with your brand identity design, and that’s branding.
According to me the best defination of brand is from the Tronvig Group,
“Branding is What sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.”
Our Branding Procedure
Brand Discovery Phase
At CodeLedge, we start in any branding project from your Brand Discovery Phase. What we do in this phase?
In your brand discovery phase, we will learn about your business, your goals and objectives, permanent customers, where your company is standing right now, and more.
The communication we have with our clients is the key to the success of our project. Brand Discovery phase gives us a great insight to your business and to help is to move forward.
Building Brand Ideas
The next phase is pull our ideas for your brand all together. Once we collected our thoughts and put it on pen to papper or mouse to computer, now it’s time to share our ideas and thoughts with you.
As your project progresses, we design, we develop, we deliver and iterate, and you will have different paths to choosefrom and you have other options to explore.
Bringing Brand to Life
Once the first step of your brand is completed, and the direction of your brand is decided, we will start bringing to life.
Ypur brand will be in the form of a presentation document, we will show you how exactly your brand should be used, and exploring ideas for your products, marketing material and more.
Finally when you are happy. We are happy. Once you approved all the stuff, we can help launch your brand to the world.
Our Branding Services
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