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3 must have points for every SEO Strategy

We all know that how important Search Engine Optimization (SEO) is for marketing. Majority of us might just not have a strong grip on SEO, and just know a little bit of basics of SEO. But that is not just enough, if you are looking to grow your audience.

Let’s start from the very basic thing.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a process used to boost the ranking of a website on different Search Engine Result pages (SERPs) like Google, Bing and Yahoo.

Building an effective SEO marketing strategy for business enables you to bring customers and traffic on your website, while boosting your brand or sales.

Why SEO is Necessary for Business

To understand the importance of SEO, first we have to know what Search Engines are and what they do.

The purpose of Search Engine is to provide the accurate results that cover the information you are looking for as effectively as possible. Due to that reason, search engines are able to determine and evaluate all relevant information online to ensure quality and significance.

SEO helps websites to become more visible, when people search against their services or products. Which results in getting more visitors and more chances to turn leads to customers and boost your revenue.

Here are the three key elements for building a successful SEO strategy.

3 Elements Every SEO Strategy Needs

1. Make a Mind Map First

A mind map is like a sketch in your mind for the whole plan from zero to hundred. A comprehensive mind map doesn’t actually define your final strategy; instead, it helps your visualize your thinking and idea and the end result all together.

SEO analysts write down all the points comes to their mind and help you think in nonlinear way. A mind map is far more organized approach to streamline your SEO Strategy and allow you to note down things immediately clicked on your mind for your SEO strategy.

2. Build a Visual Representation of your Strategy

Once your basic strategy is done, you have to convert your mind map into a professional and comprehensive document to proceed further, keep you plan simple and transparent.

You strategy is a plan which includes your goals and duties attached with them. Plan out what strategies are good and repeat, which should be renewed and what new you should add in the strategy.

Make the strategy clear because you have to share that strategy with the people who are associated with it. Make sure to mention tasks assigned to different people attached with it.

3. Acknowledge ‘Who’ and ‘What’ you are working for

To make your project successful, you must have to understand who and what you are working for whether you are an external or internal SEO. You have to aware the strength and weaknesses of both in order to maximize SEO potential.

You must have to focus on the following points:

  • Firstly, you need to figure out the product’s unique selling proposition (USP) which means finding out what your product unique and different from others. It helps you analyse and decide the audience you have to target.
  • Secondly, you must have to understand the vision of the company you are working for. If the vision statement of your company not doing justice with your business. It is the time you should consider changing it and launch a new version that can justify your purpose of SEO Campaign.
  • Third, you should know where you company is lacking at the very moment. If you are not getting results, it’s obviously something who is destroying your SEO strategy.

Still confused, what to do and where to go? Let us help you out. We at CodeLedge, provide the solutions of Search Engine Optimization (SEO) and build the efficient SEO strategies for every type of businesses.

We provide Google SEO services in Sweden and all over the world. We are the SEO experts knows where to start your brand and build the most effective strategy for your business.

Give us a chance to boost your brand and I bet you will love our services and our quality work. Email us at hi@codeledge.com or get a quote of your work from here.

 

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