Every website is unique in its own way.
We’ve seen many trends in eCommerce website designs like animations, 360 degree product reviews and dynamic product search.
However, trends don’t guarantee conversion rates. But they are relevant elements that every eCommerce website needs to stay competitive.
Here are 15 features for eCommerce websites that attract online shoppers.
Simplicity should be the key of good designs and you don’t have to sacrifice elegance to achieve it.
As a matter of fact, a research shows that 76% of consumers says the most important characteristics of a website is ease of use.
The shoppers wants everything simple, fast and secure to make online shopping. Sellers have just a minute, if not seconds to make a sale. So, focus on providing the best user experience by providing shopping categories, related products and filters.
To make your website more user-friendly, improve your search filters, create effective visuals navigation and easy access to contact form.
Mobile shopping is used for over 50% online transactions.
Your eCommerce website should be responsive for all devices, as user can access you from any device.
Responsive websites always help to improve sales and play a good role in providing an efficient user-experience which also helps to improve your rankings.
Those days are gone when online sellers upload just one picture and few bullet points and a price tag.
Shopper wants to see multiple angles of the product. They want to zoom in the product and get a feel of the product.
Images should be light weight and high-resolution. Image that do not load and take too much time to load will see a consumer drop-off of 39%, according to a survey of adobe.
Each product page should have multiple photos of product with different angles with effect of Zoom in.
Reviews matter? Of course, yes. About 95% shoppers read reviews before making a purchase.
You might think having negative reviews is a sale killer. But it is not true.
Having negative reviews can be positive. With all good reviews, shoppers will assume they are censored or fake.
Depending on website, you can use different plugins for reviews like yelp, foursquare and Facebook.
Most of the eCommerce websites using special offers in their marketing campaigns like email marketing and social media.
When shoppers realize that they are getting the special deals, it motivates them to buy more and spend more time on searching.
If you have special offers for you customers then you should have to develop a specific page for offers, it will help both sales and SEO.
How I love wish lists. One for fashion, one for book reading and one for gift selection.
Shop, Save and share!
eCommerce stores which are not using wish lists are losing their traffic and revenue.
How cool is that when a customer bookmark things which he want to buy in future. It is very beneficial for remarketing.
It also increase traffic of the website, when user share their wish list to their family and friends.
Simply seeing “you might like this” causes and excitement.
A related product feature on an eCommerce site create an attractive effect.
Like, you saved a laptop in your shopping cart.
Suddenly a section comes “you might like this” have a wireless mouse in it. User obviously get attracted.
You get the picture.
Related Items should always have products of related categories of purchased product.
Successful brands and online sellers always prefer to connect with their buyers and create a bond and trust.
Social connection is now become the easier way to stay connected with your online buyers.
Linking social profiles with eCommerce website provides a great opportunity to the sellers to gain the buyer trust by showing its brand quality on daily bases.
Attached on social profiles with your customers help make a life time relation with your customer.
It is very important that online sellers protect customer information and take steps to ensure privacy.
There are few security features that every online seller have to focus:
SSL Certificate: Establish a secure connectivity between a user and website. Look for HTTPS or green lock in the address bar before trusting an online store about your information.
Two Factor Authentication: Use an extra layer of security by requiring username/Password and a user-guaranteed code sent via email and phones.
In the world of PayPal and Apple pay, advanced payment options is must have feature of eCommerce websites.
Just consider the ease of using amazon one-click shopping.
There are many popular online payments methods. If your website is limiting options, make sure to explain why.
For example, if a website is not accepting Bitcoin, they have to explain that their determine value is not reliable.
We at CodeLedge, develop awesome eCommerce websites by using WordPress and Shopify. Our eCommerce developers have a very deep knowledge of developing eCommerce websites with great user-experience. We know the latest trends and design a competitive design for online stores accordingly.
Offer your customers the best user-experience with the help of our creative eCommerce developers.